Stop Guessing. Start Leading.

Marketing budgets are under more scrutiny than ever.

CFOs and CEOs expect clear financial accountability, yet many marketing leaders struggle to translate creativity into commercial impact.

If you’ve ever been challenged on marketing’s value, struggled to secure budget, or felt out of your depth in financial discussions, then this workshop is for you.

🔹 Do you feel frustrated when finance pushes back on marketing spend?
🔹 Do you struggle to connect marketing metrics to business outcomes?
🔹 Do you want to confidently engage with CFOs and prove marketing’s commercial value?

It’s time to stop feeling like marketing is a cost centre and start proving its role as a revenue driver.

Who is This For?

• Marketing leaders, CMOs, and senior marketers who want to gain financial fluency and executive influence.
• Heads of Marketing & Growth Leaders who need to secure buy-in for budgets, campaigns, and long-term brand investment.
• Aspiring marketing executives who want to future-proof their careers by mastering the numbers that drive business success.

What You’ll Learn

Master the Key Financial Metrics That Matter to CFOs
Understand P&Ls, EBITDA, and revenue attribution so you can connect marketing to business growth.

How to Prove & Defend Marketing ROI
Learn how to calculate, present, and justify marketing spend without getting shut down.

Speak the Language of Finance with Confidence
Decode financial jargon and learn to communicate marketing’s impact in a way that boards and executives respect.

Where Marketers Go Wrong with Budgets—And How to Fix It
Avoid common mistakes that cause budget cuts and learn how to negotiate from a position of strength.

How to Win Budget Battles & Secure Investment
Learn the exact approach top CMOs use to get executive buy-in for long-term marketing strategy.

Position Yourself as a Commercially Savvy Leader
Walk away with the financial confidence to lead conversations, defend decisions, and drive strategic impact.

What You’ll Get

• Live, former CMO-led training with real-world case studies and practical exercises.
• Financial templates & ROI calculators you can start using immediately.
• Exclusive CMO-level insights on how to win buy-in and elevate your marketing leadership.
• Actionable strategies to connect marketing to business value and protect your budget.

This isn’t just theory - it’s a game-changing shift in how you approach finance, leadership, and marketing strategy.

Secure Your Spot Now

Limited seats available – This is an essential workshop for any marketing leader serious about long-term impact and executive influence.

Register Now & Take Control of Your Financial Future